About

A little bit about me . . .

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I have many years of design and creative direction experience, with a 360° focus on brand development/implementation, print design, advertising and direct mail marketing.

My diverse interests and creative focus allow me to be problem solver, whether it’s working with an established brand, evolving a brand in transition or the creation of a new brand/identity package.

I consider myself an excellent collaborator and am completely comfortable with clients as well as fellow creatives. My many years of experience allow me to bring a focused yet fresh perspective to any design team or creative environment.

Currently I am a Senior Production Designer for the award-winning branding and strategy firm Siegel+Gale, working on brand management, brand guidelines, brand extensions, brand compliance and implementation in the Creative Services Department.

I have had a diverse career, including being a Packaging Designer for the cloud-based CPG agency Rouge 24, the Associate Vice President / Director of Creative Services for Modell’s Sporting Goods, freelanced as a CPG Designer for the branding firm CBX and was a Partner in the “small but mighty” Lost In Brooklyn Studio for 13 years. Before LIB, I was a Creative Director for the sports marketing firm SME Branding, a Senior Designer at The National Hockey League, a Designer for The Limited Corporation and started my career as a Production Designer for The National Football League.

Visit my Linkedin profile for more information on my background and interests.

Since 2005, I have been an adjunct professor at Parsons–The New School for design teaching communication design, package design, print design and typography design. It’s a blast, trust me!

I graduated from Pratt Institute with a BFA in communication design and illustration.

 . . . And another little known fact, unless you know me, I have over 20 Hawaiian shirts, three tikis and an awesome better half to share them with.