I have worked on brand implementation and extensions for my entire career, whether managing a brand portfolio, writing guidelines, creating color studies, creating assets for distribution or managing brand sites. Brand governance and extensions are the work horse of the implementation process and create the umbrella for any new or existing brand.
I have worked on brand guidelines while at Siegel+Gale and most recently at CBX. I have also worked on guidelines and governance in sports marketing for the National Hockey League and National Football League, as well as for my own former company, Lost In Brooklyn Studio.
To see recent examples of guidelines work, click here. The page is password protected, so please email me for the credentials.
Here’s a brand guidelines example excerpted from the Philip’s Educational Partners guidelines.