While heading up the creative services department at Modell’s Sporting Goods, we worked on all cross-channel marketing campaigns. Obviously one of the biggest efforts was supporting the e-commerce business on Modells.com.
Working with the e-comm department, web designer Kanako “Kiki” Sueyoshi, under my creative direction and/or/plus Peter Ahn’s art direction, designed and updated the bi-weekly updates to the website. While there was typical maintenance of adding to the CMS (Modell’s was using Market Live and Shopatron for their e-comm partners), there were also seasonal campaigns that supported advertising and direct mail. Typically they were a combination of home page sliders, micro sites and landing pages for category groupings. Here’s a few of the campaigns we worked on together.
Fitness, Women’s & Kids’ Campaigns
Outdoor Essentials Campaign (Fall/Winter)
Back To School Campaign
NY Rangers’ Hot Market Campaign
Holiday & Mo’s Top Gifts Campaigns