Guidelines
I have worked on brand implementation and extensions for my entire career, whether managing a brand portfolio, writing guidelines, creating color studies, …
The Green-Wood Cemetery Case Study
For more than seven years, through Lost In Brooklyn Studio, I have had the pleasure of working with Green-Wood Cemetery in Brooklyn, …
Direct Mail Design
While I do work on digital platforms, my true love is print design. I have worked in all areas of print: books, …
Outdoor Signage
I have worked across both traditional and digital outdoor signage mediums to include digital billboards, OOH urban panels, vehicle wraps, banners and …
Brand Development and Identity Design
I have had the pleasure of developing many new brands for my clients as well as managing, maintaining and evolving existing brand …
Better Burger Case Study
Through Lost In Brooklyn Studio, I was able to create the Better Burger brand for Mr. Pierogi/Alex’s Meat and Provisions brands from …
Historic Districts Council’s “Six to Celebrate” program
Through Lost In Brooklyn Studio, I started working with the Historic Districts Council on a wide range of print-related projects. Everything from …
Modell’s Spring Women’s & Kids’ Direct Mailer
One of the first “all me” projects I worked on at Modell’s as both creative director and designer was their spring 2014 …
Modell’s Super Bowl 48 “Catch The MO’ment” Campaign
One of the first projects at Modell’s in early 2014 was working on the graphics for Modell’s Official In-Stadium Retailer of Super …
Brand Implementation Examples: Logo Sheets
As part of most rebrandings or brand evolutions, a guideline or logo sheet was created to accompany the final identity program. While …